Texting for Diabetes @ Medicine 2.0’11 Stanford

For Medicine 2.0 (#med2) at Stanford this month, I am excited to be delivering a Research in Progress presentation of our study,  “Impact of Texting and Predictive Potential of Health Literacy on Medication Adherence in Type 2 Diabetes Mellitus”. The study, supported by the McKesson Foundation Mobilizing for Health grant program, aims to help a diverse and largely uninsured and underinsured population in South Florida improve adherence to the medications they take for type 2 diabetes mellitus. Our study intervention is designed as a simple series of text messages through treatment targeting one of the primary hurdles to optimal medication adherence – reminders. I will also be sharing our plan for integrating health literacy assessments and disease state knowledge into the clinic EHR as a means to provide more patient-centric counseling and support. Our hope is that we produce an effective intervention to improve health which is also low-cost and thus ultimately scalable. There are a lot of scary numbers being bandied about for diabetes such as its $174 billion annual cost and forecasts that as many as 1 in 3 Americans could develop diabetes by 2050; it would be massive if this contribution could assist in stemming the tide.

Beyond being surrounded by a great study team, I have also been fortunate that providers at our primary care clinic partners have become very enthused about the study. We actually amended our original protocol to account for the fact that physicians at other clinics within the Memorial Healthcare System approached us and volunteered to help recruit participants.

Over the years, Mednet and its offspring, the Medicine 2.0 Congress have been among the most ambitious, surprising, and practically beneficial conferences I’ve attended.  Every year I see new attendees from seemingly disparate areas and sectors that come and then find commonalities that produce stimulating discussions, research collaborations, business ventures, and even friendships. This year will continue that tradition with the pre-conference lineup at the Stanford Summit on September 16, 2011 and the two-day Medicine 2.0 conference proper that follows on September 17th and 18th.  I will be there to share our research to date and eager to participate in the other sessions. I hope to see you there too!

@kevinclauson

Medicine 2.0’11 at Stanford – Call for Abstracts

The Medicine 2.0 World Congress on Social Media and Web 2.0 in Health, Medicine, and Biomedical Sciences is one of the most valuable conferences I have ever attended.  It has been the meeting in this arena with the clearest focus on actual research and evidence for Medicine 2.0 issues and also offers the best opportunity to connect with other researchers, clinicians, e-patients, business and policy people.  In fact, the very first Medicine 2.0 Congress was where I was introduced to (and/or first met IRL) so many people who went on to become research collaborators, colleagues, and friends. 

In the spirit of that original meeting, I am excited for this year’s Medicine 2.0 at Stanford (September 16-18, 2011).  I have always appreciated the fact that Medicine 2.0 has truly been an international gathering, but am happy to see that it is coming to the United States for the first time.  I am also eager to see another first,  the one-day Stanford Summit at Medicine 2.0, which will directly precede the Medicine 2.0 Congress.  The Summit is lining up to have an incredible array of moderators and panelists.

Given the quality of the attendees and the opportunities for discussion/dissemination of your research (and networking), if you are working in this field I would strongly urge you to respond to the Call for Abstracts, Presentations, Interactive Demos, Startup Pitches and Panel Proposals for Medicine 2.0 at Stanford.  The deadline for submission is a (rapidly approaching) March 1st, 2011.  You can click on the link for the Call or start the process by watching the overview below by this year’s Conference organizer, Dr. Larry Chu.  Also, feel free to contact me with any questions and I look forward to seeing you there!

@kevinclauson

Medicine 2.0 Call for Abstracts from Larry Chu on Vimeo.

Pharmacists’ duty to warn in the age of social media

Healthcare in general and pharmacy in particular, is still finding its way with social media.  One of the least developed elements of Health 2.0 remains the legal aspect.  A few years ago several of us starting discussing scenarios in which a legally valid pharmacist-patient relationship might be created based exclusively on Web 2.0 mediated interactions.  This discussion has been aided, of course, by social media.  Also, as part of an interactive panel at Medicine 2.0 a couple years ago we posed this question (attendees’ responses here).

This discussion has recently been formalized as a Commentary published along with Matthew Seamon PharmD, JD and Brent Fox, PharmD, PhD (@Brent_Fox) in the American Journal of Health System Pharmacy.  An accompanying podcast has also been produced for it by AJHP.  Ideally the article and podcast help promote dialogue and encourage the profession to think proactively on the subject.

@kevinclauson